Meet Elise Holtzman

Founder of The Lawyer’s Edge

Elise Holtzman has dedicated the last 12 years to working with lawyers and law firms to help them be proactive about business development, leadership, and career acceleration. As a former practicing attorney with experience working at Fried Frank and Morgan Lewis, Elise brings a deep understanding of the practice of law (and the demands of operating a firm) to her work.

As founder of The Lawyer’s Edge, she helps leaders promote a healthy, growth-oriented culture in their firms and coaches lawyers on how to bring in more business, retain clients, and communicate effectively. Elise frequently speaks and writes on the subject of business development and career acceleration for lawyers and is the host of The Lawyer’s Edge Podcast

Education & Legal Experience

  • Fried Frank and Morgan Lewis, Practicing Attorney
  • Columbia Law School, JD
  • Columbia Law Review, Senior Editor
  • University of Pennsylvania, BA in Psychology
  • International Coach Federation, Professional Certified Coach

In the Media

Master Certified TypeCoach Professional

Accredited Partner, Smart Collaboration™ Accelerator

Legacy Leadership® Professional Facilitator


As a former practicing attorney who “gets it,” Elise ingeniously marries her knowledge of attorneys’ job demands and their psychology with her superb grasp of business development strategy…I love that she turns what can be a dreadful task for many lawyers into a manageable approach with her unique style, which I dare say could convert even the biggest skeptic. She’s smart, she’s funny, she’s great at what she does, and she’s a godsend for those of us who need a helping hand when it comes to creating a BD culture at our firm.”

Ellen Page, Director of Business Development & Marketing at Chaffetz Lindsey LLP

We have experience working with firms of every size and have worked with individuals and/or groups at organizations including:

Podcast Appearances

Elise has been invited for guest appearances on several legal and leadership podcasts:


Elise is knowledgeable about the practice of law, being an attorney herself. Her greatest asset is her ability to quickly break down problems, candidly analyze them and offer alternatives to address them. She’s not just a coach, but an advocate for lawyers. I’m in a much better place now than I was before working with Elise—busier, more confident, and generating more revenue for my firm.

Michael F Esq., Litigation Partner


Elise is an amazing resource—she is smart, funny, supportive, and “gets” the unique challenges faced by lawyers.  I recommend Elise, without hesitation, to anyone needing a steady hand on the business tiller while “teaching you to fish.” I can safely say that I absolutely would not be where I am today without her guidance. 

Heather Keith Esq., Keith Family Law

Ready To Thrive & Grow?