Transforming Lawyers Into
Rainmakers & Leaders

Business and leadership development for law firms and lawyers.

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Transforming Lawyers Into
Rainmakers & Leaders

Business and leadership development for law firms and lawyers wanting to make their business thrive.

Bring In More Revenue

ELISE HOLTZMAN

Founder of The Lawyer’s Edge

Elise brings to her work a deep understanding of the practice of law and the challenges lawyers face.

The result: Programs that help lawyers and law firms bring in more revenue, communicate and collaborate more effectively, and build a workplace culture that enables you to retain your clients and top talent for the long term.

About The Lawyer's Edge

Credentials

Former practicing attorney with Am Law 100 firms

JD, Columbia Law School

Senior Editor of the Columbia Law Review

Coaching, consulting, and training exclusively for
lawyers and law firms since 2008

Credentialed by the International Coach Federation

Master Certified TypeCoach Professional

Accredited Partner, Smart Collaboration™ Accelerator

Featured In:

The Lawyer’s Edge

How We Help

The Lawyer’s Edge helps law firms grow thriving businesses.

We Help Lawyers:

  • Build a book of business
  • Develop stronger client relationships and create new ones
  • Increase confidence
  • Become a recognized expert in their field
  • Navigate leadership roles such as practice group leader or managing partner
  • Communicate and collaborate more effectively to drive better results and reduce stress

We Help Law Firms:

  • Increase their bottom line
  • Develop a culture that helps attract and retain talent
  • Operate more effectively and efficiently
  • Engage in succession planning to prepare the next generation of leaders and rainmakers
  • Integrate lateral hires so they produce results and stay with the firm
  • Reduce stress and conflict among co-workers
We have experience working with firms of every size and have worked with individuals and/or groups at the following organizations:

Business Development

Our workshops energize and motivate lawyers to be proactive about business development and successfully build their books of business.

We work with individual lawyers and law firms of all sizes. Lawyers Making Rain™, our signature group business development program:

  • Takes the mystery out of business development
  • Addresses common obstacles like being too busy or not
    enjoying networking
  • Helps lawyers find an approach that works for them
  • Drives concrete results so the firm can meet its objectives
“I had already heard wonderful things about Elise, and thought that our group of female attorneys at all levels of experience could greatly benefit from Elise’s unique insight into business development and professional growth, particularly from a woman’s perspective.  Elise significantly  exceeded my already high expectations.  Not only does Elise’s background in law help her understand and appreciate our industry and its demands, but her delivery of that information, strategy, and tips was very effective.
 
The goal was to have our attendees view business development and the obstacles that tend to stand in our way with a different mindset.  We often hear the same points, but Elise had a very unique way of delivering those strategies and tips in a way that made you view the same information you often hear from a completely different angle. 
 
 I loved that Elise explained things in a way that truly resonated with the women of the firm, understanding how we analyze and process information and really getting to the heart of how we may sometimes get in our own way. 
 
The feedback was unanimously positive.  EVERYONE loved Elise and the different perspective that she brought to the table.  We are already looking into how to have her back to perhaps present to the larger firm.”
 
– Julia Gavrilov
Moritt Hock & Hamroff LLP
Chair, MHH WINS – Women Initiative for Navigating Success
“As a former practicing attorney who “gets it,” Elise ingeniously marries her knowledge of attorneys’ job demands and their psychology with her superb grasp of business development strategy. I love that she turns what can be a dreadful task for many lawyers into a manageable approach with her unique style, which I dare say could convert even the biggest skeptic. She’s smart, she’s funny, she’s great at what she does, and she’s a godsend for those of us who need a helping hand when it comes to creating a BD culture at our firm.”
 
– Ellen Page
Executive Director at Chaffetz Lindsey LLP

“With [Elise’s] expertise, I have bloomed from a one-person startup with no real direction to the firm of my dreams, with the practice I want and the clients that I deserve. She’s smart, funny, supportive, and gets the unique challenges faced by lawyers.”

— Heather Keith,
Esq., Keith Family Law

“I want to convey my immense gratitude for all of the hard work you put into developing the training sessions that you delivered at Lowenstein Sandler over the last three weeks!  You were a pleasure to collaborate with, demonstrating a high degree of engagement in helping us message all the right points and tailoring the program to the various audiences at the Firm. Your instincts about where and what to tweak for different audiences were spot on. Working with you on this has been a rewarding and pleasant experience.” 

 
– Patti Scott,
Director of Career Development
Lowenstein Sandler

Communication & Team Dynamics

Our interactive, practical, skills-based programs educate and support lawyers to drive business results and contribute to a growth-oriented culture so you can retain your top talent and accomplish your organization’s mission.

We help your team improve communication skills, develop a common language, and reduce stress, conflict, and turnover.

Our Tools Include:

Women’s Leadership

Our women-led leadership programs empower women lawyers to define ambitious career goals, step confidently into leadership roles, and rise to the top of the profession.

Led by a female lawyer—one who experienced first-hand while at Am Law 100 firms what it means to define a career in law as a woman—our programs offer actionable solutions.

Programming is tailored to your firm’s needs and uses group discussions, panels, and self-reflection to generate actionable insights.

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Perfect For:

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Women’s Initiatives

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Leadership retreats

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Conferences

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Strategic planning sessions

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On-site or virtual programming

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Coaching

Coach

The Lawyer’s Edge coaching program provides ongoing accountability, guidance, and support so you can achieve your goals quickly—and with less stress.

Coaching helps lawyers leverage opportunities and tackle obstacles and may be used as a supplement to our group programs to drive concrete action.

Schedule Your Session

Speaker

Fun and inspirational with practical, actionable insights — all delivered by someone who has been there before.

Elise’s speaking credits include law firms of every size, bar associations, law schools, and other affinity organizations.

Book Elise For Your Next Event

Podcaster

The Lawyer’s Edge Podcast covers the topics they didn’t teach you in law school, such as:

  • What it really takes to build a book of business
  • How to keep your best people from leaving
  • What keeps your clients coming back
  • How to be resilient—and successful—in times of crisis and adversity
  • How to keep your cool when working with difficult people
  • How to make sure you’re not one of the 50% of lateral hires that fail

Elise sits down with successful attorneys, legal marketing specialists, business leaders, and authors to talk about how lawyers and law firms can grow and sustain healthy, profitable businesses. Guests include lawyers and leaders from:

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