Unlock Rainmaking
Potential with Ignite
Transforming Women Attorneys into Rainmakers
Prepare your women leaders with the training, coaching, and community they need to become top business generators and feel supported and
more satisfied in their legal careers.
![ELA-logo-with-tagline-R-SM-RGB](https://thelawyersedge.com/wp-content/uploads/2023/10/ELA-logo-with-tagline-R-SM-RGB.png)
“In law school, I learned how to
network, become a recognized
industry leader, and pitch legal
services by the best in the legal
business.” Said no lawyer ever.
Law school prepared us to become lawyers, but it failed to teach us the art of networking, sales, and other vital business development skills. Filling that gap is essential both for law firms and individual lawyers. In an increasingly competitive market, a law firm’s success and profitability hinge on the ability of its people to deliver exceptional legal services and pitch and win. And for lawyers, rainmaking ability is a powerful predictor of leadership growth, increased compensation, and the ability to call the shots in one’s own career.
Business Development
for Women is Different
It’s no secret that the journey to rainmaking success is often a tougher climb for women. In addition to an absence of business development training, women face gender-based hurdles to success, from unconscious bias to societal programming and social pressures that can still create expectations for how women are “supposed to” behave. Enter Ignite!
A Transformational
Business Development
Program Customized
Exclusively for Women
Lawyers
Ignite for ELA is a dynamic and immersive 6-month program designed by women lawyers for women lawyers. The goal? To accelerate business development success for women partners and counsel by providing a roadmap for participants to become skilled and confident rainmakers.
Firm Management:
Lead with
Inclusivity & Retain
Your Top Talent
Lawyers:
Unlock Your Full Potential & Call the Shots in Your Own Career
A Transformational
Business Development
Program Customized
Exclusively for Women
Lawyers
Ignite is a dynamic and immersive 6-month program designed by women lawyers for women lawyers. The goal? To accelerate business development success for women partners and counsel by providing a roadmap for participants to become skilled and confident rainmakers.
Firm Management:
Lead with
Inclusivity & Retain
Your Top Talent
Lawyers: Unlock Your
Full Potential & Call
the Shots in Your
Own Career
I’m Ready!
Schedule me for an Intake Call for the 2024 Class
Call the Shots
in Your Career
The 6-Month Ignite for ELA Program delivers:
Monthly 2-hour,
interactive workshop
Monthly group coaching
& implementation sessions
Two individual (1:1)
coaching sessions
Action sheets, tip sheets,
and templates
Business Development
Tip of the Week
Panel discussion and Q&A with
successful women rainmakers
IGNITE’S UNIQUE BLEND:
Training + Coaching + Community
Training alone, no matter how skilled, is not likely to result in rainmaking success. Why? Because knowledge without execution is not enough.
Just as elite athletes rely on expert coaches, Ignite goes the extra mile, offering both group and 1:1 coaching for all participants. Coaching is a critical ingredient that allows each attorney to customize her approach to client development and drive implementation of what she has learned.
But Ignite doesn’t end there. Ignite fosters a tight-knit community of like-minded women, creating a supportive environment where participants learn, grow, and exchange ideas and stories, paving their pathway to business development success.
Ignite is where training, coaching, and community converge to illuminate each woman’s journey to success as a rainmaker!
Questions? Schedule your 15-minute Ignite Info Session today!
I’m Ready!
Schedule me for an Intake Call for the 2024 Class
Ignite for ELA FAQs
What makes the Ignite Women’s Business Development Accelerator Different?
The Ignite program was developed by women lawyers for women lawyers, based on the time-tested business development system introduced by The Lawyer’s Edge more than a decade ago.
Ignite creates a clear pathway to becoming a rainmaker. Through a unique blend of Training + Coaching + Community, the program delivers the know-how, tools, and support a motivated woman partner or counsel needs to transform from a skilled lawyer to a confident rainmaker. We believe that education and one-off trainings are not enough — skills practice, tools for navigating obstacles, habit-formation, and accountability are essential for business generation success.
Is this program for me / our women attorneys?
Ignite for ELA is a dynamic and immersive program designed to prepare women partners and counsel in all facets of client development and business generation. The ideal candidate is motivated to uncover and apply her natural talents and preferences to develop facility in generating business for her firm. She demonstrates a desire to learn, a willingness to develop new habits, and an openness to being part of Ignite’s energetic, welcoming community.
What can I expect from the Ignite Program?
If you are highly motivated and willing to learn how to generate business and practice new skills, you can expect to get what you need to tap into your potential as a business generator. You can also expect to feel increasingly comfortable and confident when you engage in nearly any business development situation — from networking with strangers to uncovering the needs of key clients and prospects. You will learn not just what to do but how to do it. As an added bonus, you will grow your network with like-minded women attorneys who are driven to succeed and to help you do the same!
What topics will we cover in the Ignite Program?
- The 3 Pillars of Business Development
- How to nurture and grow a network of prospective clients and referral sources
- How to become a visible expert so you’re not a best-kept secret
- How to engage in BD in a way that fits YOU (no more cookie cutter approaches)
- How to find time for business development and marketing
- How to collaborate and “cross-sell”
- Minimizing perfectionism, reducing stress, and increasing confidence
- Crafting your professional brand
- And much more…
How is the Ignite Program structured?
Over the course of 6 months, participants will participate in monthly virtual group training workshops, engage in two 1:1 coaching sessions, and work both as a team and independently to understand concepts and practice skills. The community provides a safe, confidential space in which to connect with one another and to practice newfound skills.
How does Ignite support networking and collaboration among participants?
The program continuously provides opportunities to connect with colleagues in a confidential, safe environment. Breakout sessions, small group exercises, and one-to-one pairings offer myriad ways for attorneys to share ideas and challenges and grow their professional networks with like-minded women who are both ambitious and supportive. Of course, participants are strongly encouraged to continue to maintain and nurture those relationships even outside the program, and most of our attorneys do just that.
Is 1:1 coaching a part of the Ignite Program?
Yes! In addition to workshops and group coaching sessions, two one-to-one 60-minute coaching sessions are included.
What is the cost of the Ignite Program in 2024?
The $4,500 USD tuition is all-inclusive and covers the cost of all course materials, group and individual coaching, and group training workshops.
How can I register for this program?
Elise Holtzman, JD, PCC, the CEO and Founder of The Lawyer’s Edge, approves the admission of each candidate to ensure the right fit for each participant as well as the Ignite cohort. Desire to succeed in business development and group dynamics play a critical part in nurturing the power of community, and attention to fit is a part of The Lawyer’s Edge process to ensure the best experience and outcomes for all participants.
To schedule an Ignite Information Session with Elise Holtzman, JD, PCC, use our online calendar or simply email the Lawyer Success Team at Ignite@TheLawyersEdge.com.
What ongoing support is available for alumnae?
At the request of past Ignite participants, an alumnae program is in development and expected to be announced in November 2023.
Who can I talk to about whether the program is a good fit for me or an attorney at my firm?
Elise Holtzman, CEO and Founder of The Lawyer’s Edge, would be delighted to speak with you! To schedule an Ignite Information Session with Elise, use our online calendar or simply email the Lawyer Success Team at Ignite@TheLawyersEdge.com.
I’m Ready!
Schedule me for an Intake Call for the 2024 Class