The Ignite program was developed by women lawyers for women lawyers, based on the time-tested business development system introduced by The Lawyer’s Edge more than a decade ago.  

Ignite creates a clear pathway to becoming a rainmaker. Through a unique blend of Training + Coaching + Community, the program delivers the know-how, tools, and support a motivated woman partner or counsel needs to transform from a skilled lawyer to a confident rainmaker. We believe that education and one-off trainings are not enough —  skills practice, tools for navigating obstacles, habit-formation, and accountability are essential for business generation success.

Ignite is a dynamic and immersive program designed to prepare women partners and counsel in all facets of client development and business generation. The ideal candidate is motivated to uncover and apply her natural talents and preferences to develop facility in generating business for her firm. She demonstrates a desire to learn, a willingness to develop new habits, and an openness to being part of Ignite’s energetic, welcoming community.

If you are highly motivated and willing to learn how to generate business and practice new skills, you can expect to get what you need to tap into your potential as a business generator. You can also expect to feel increasingly comfortable and confident when you engage in nearly any business development situation — from networking with strangers to uncovering the needs of key clients and prospects. You will learn not just what to do but how to do it. As an added bonus, you will grow your network with like-minded women attorneys who are driven to succeed and to help you do the same!

• The 3 Pillars of Business Development
• How to nurture and grow a network of prospective clients and referral sources
• How to become a visible expert so you’re not a best-kept secret
• How to engage in BD in a way that fits YOU (no more cookie cutter approaches)
• How to find time for business development and marketing
• How to collaborate and “cross-sell”
• Minimizing perfectionism, reducing stress, and increasing confidence
• Crafting your professional brand
• And much more…

Over the course of 9 months, participants will attend two in-person conferences, participate in monthly virtual group training workshops, engage in two 1:1 coaching sessions, and work both as a team and independently to understand concepts and practice skills. The community provides a safe, confidential space in which to connect with one another and to practice newfound skills.

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The program continuously provides opportunities to connect with colleagues in a confidential, safe environment. Breakout sessions, small group exercises, and one-to-one pairings offer myriad ways for attorneys to share ideas and challenges and grow their professional networks with like-minded women who are both ambitious and supportive. Of course, participants are strongly encouraged to continue to maintain and nurture those relationships even outside the program, and most of our attorneys do just that. 

Yes! In addition to workshops and group coaching sessions, two one-to-one 60-minute coaching sessions are included.

The $9,750 tuition is all-inclusive and covers the cost of all course materials, group and individual coaching, group training workshops, and both in-person conferences. Please note that the cost of travel to and from Ignite events is not included. 

Early bird pricing is available for qualified candidates who enroll before January 15, 2024.

Elise Holtzman, JD, PCC, the CEO and Founder of The Lawyer’s Edge, approves the admission of each candidate to ensure the right fit for each participant as well as the Ignite cohort. Desire to succeed in business development and group dynamics play a critical part in nurturing the power of community, and attention to fit is a part of The Lawyer’s Edge process to ensure the best experience and outcomes for all participants. 

To schedule an Ignite Information Session with Elise Holtzman, JD, PCC, use our online calendar or simply email the Lawyer Success Team at Ignite@TheLawyersEdge.com.

At the request of past Ignite participants, an alumnae program is in development and expected to be announced in November 2023.

Elise Holtzman, CEO and Founder of The Lawyer’s Edge, would be delighted to speak with you! To schedule an Ignite Information Session with Elise, use our online calendar or simply email the Lawyer Success Team at Ignite@TheLawyersEdge.com.