Amanda Schneider is the Chief Marketing Officer at Epstein Becker Green (EBG), a national law firm focused on healthcare, life sciences, and labor and employment law. She has been with the company for nearly 15 years, starting out as the Director of Strategic Initiatives before moving up the ranks.
As the CMO, Amanda oversees a team of 25 business development, communications, and marketing operations professionals. Additionally, she staffs EBG’s board of directors and focuses on meeting the firm’s business objectives while generating revenue and growing the client base.
Amanda believes that a law firm’s marketing, business development, and professional development departments can play a powerful role in attorney retention. When these departments work cohesively for the benefit of attorneys, your firm is able to inspire, motivate, and educate your people, thus leading to higher retention rates, a strong culture, and a profound sense of community.
Here’s a glimpse of what you’ll learn:
- Amanda Schneider explains what makes Epstein Becker Green a “super boutique”
- How can marketing and business development departments help boost attorney retention?
- Amanda’s thoughts on keeping a strong culture through hybrid and remote work
- What kinds of business development programs should you offer to attorneys?
- How to meet the needs of all attorneys — despite generational differences
- Maintaining cohesion between departments to inspire, educate, and keep people at your firm
- Why it’s crucial to build relationships based on trust and respect with clients and internal teams
In this episode…
With the rise of hybrid and remote work, it’s easier than ever for employees to move from one job to the next. So, what can law firms do to retain talent, inspire teams, and make them want to stay for the long term?
Amanda Schneider shares the important reminder that all attorneys are different. Each employee has unique needs, learning styles, and goals. So, if you want to succeed as a law firm and maintain a strong team, you have to learn to adapt, invest in your people, and unify your marketing, business development, and professional development departments. Above all, Amanda says you must treat your teams with respect and build relationships on a foundation of trust.
In this episode of The Lawyer’s Edge Podcast, Elise Holtzman talks with Amanda Schneider, the Chief Marketing Officer at Epstein Becker Green, about her strategies for employee retention. Amanda shares how marketing, business, and professional development sectors can work together to motivate employees, why intentionality is key, and her tips for maintaining a strong culture — even in remote and hybrid workplaces.
Resources mentioned in this episode:
- Elise Holtzman on LinkedIn
- The Lawyer’s Edge
- Amanda Schneider on LinkedIn
- Epstein Becker & Green
- “Mariana Loose | How To Partner With Your Firm’s Marketing and BD Professionals To Bring In More Business”
- Mindset: The New Psychology of Success by Carol S. Dweck
Sponsor for this episode…
Today’s episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008.
Each member of The Lawyer’s Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional.
Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.
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