Basha Rubin & Mirra Levitt | How Technology is Revolutionizing Business Development for the Benefit of Lawyers and Clients

Basha-RubinBasha Rubin and Mirra Levitt are the Co-founders of Priori, a legal marketplace that is changing the way in-house teams find, hire, and manage outside counsel. Priori’s clients include Fortune 500 enterprises and leading technology companies, such as Dreamhost, Via, Artsy, and Brex. The company was named a Financial Times Intelligent Business in 2018 and 2019 for its work in reducing legal spending for the Hearst Corporation.

Mirra-LevittIn addition to co-founding the company, Basha is also the CEO of Priori. She speaks and writes extensively on how technology is changing the marketplace for legal services and has had her work featured in outlets like Forbes and TechCrunch. She met her Co-founder and the CPO of Priori, Mirra, at Yale Law School. In 2018, Mirra was named an ABA Journal Legal Rebel for her work using data to dynamically match in-house counsel with the right lawyers for projects. Before Priori, Mirra was a Financial Analyst at Goldman Sachs and a Henry Luce Scholar in the microfinance program in Save the Children’s Hanoi, Vietnam office.


Google Podcast
Radio Public
Tune In

Here’s a glimpse of what you’ll learn:

  • How Basha Rubin and Mirra Levitt transitioned from law students at Yale Law School to Co-founders of a tech start-up
  • The valuable support Basha and Mirra have had in growing their company
  • Basha and Mirra talk about how their training as lawyers initially hindered them as entrepreneurs
  • How does Priori work and what does the vetting process look like?
  • Why Priori is a win-win-win
  • Basha and Mirra’s advice to lawyers on navigating a changing industry
  • How to connect with Basha and Mirra

In this episode…

Do you think artificial intelligence will take over the legal industry and make lawyers obsolete? Is it possible that data-driven processes and new technology will cause disruptions in the legal space that we’ll never be able to navigate?

Basha Rubin and Mirra Levitt certainly don’t think so. In founding their company, Priori, their mission isn’t to replace any processes, but instead to maximize the outcomes to your specific needs. There is no one-size-fits-all approach when it comes to legal services—and Priori is here to establish this as an industry norm.

In this episode of The Lawyer’s Edge, Elise Holtzman sits down with the Co-founders of Priori, Basha Rubin and Mirra Levitt, to talk about the innovative mission behind their legal tech start-up. Basha and Mirra chat about starting the company as two law school graduates, how the Priori marketplace model works, and why they believe technology is transforming the legal industry for the better. Keep listening.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by The Lawyer’s Edge, a firm based in the New York metropolitan area founded by Elise Holtzman in 2008 to help lawyers become skilled business developers and leaders so that they can grow their practices, retain top talent, and step confidently into leadership roles.

The firm offers customized coaching, consulting, and training programs such as their signature business development program, Lawyers Making Rain.

Now more than ever, it’s not enough to just do good work and hope your law firm will thrive. And no matter how smart and hard-working you are, it can be time-consuming and overwhelming to figure it all out by yourself.

To learn more about how we help lawyers become rainmakers and leaders, visit or email us at

Are You Ready To Thrive & Grow?