Lynn also serves as the treasurer of the Legal Marketing Association’s Northeastern Regional Executive Board of Directors and is a Member of the Corporate Legal Operations Consortium (CLOC). When she’s not helping improve the performance of clients’ marketing systems, Lynn can be found at Cavé Bistro, the farm-to-table restaurant that she co-owns with her husband.
Prior to co-founding Structura, Lynn was the Chief Marketing Officer for some of the world’s leading law firms. With 25 years of success as a builder and director of marketing and sales operations, Lynn’s current clients benefit from her expertise tremendously. Because marketing is not one-size-fits-all, Lynn advises clients to take a holistic approach and really understand their firm’s goals.
Here’s a glimpse of what you’ll learn:
- Lynn Tellefsen-Stehle talks about trends in the digital marketing space
- The four main challenges law firms face when it comes to digital marketing
- What are the pros and cons of using an outsourced team, an in-house team, or a hybrid approach?
- Why your digital marketing efforts should not be siloed
- Is your website really that important for your digital marketing strategy?
- Lynn discusses the elements of a great user experience
- Where to start when improving your client’s journey
- Why it’s important to test small before scaling your digital campaign
In this episode…
There are many facets of digital marketing, and each one is growing at a rapid rate. From email and social media marketing to website development and SEO, it can be difficult for law firms to find the right approach and increase their digital marketing success.
According to marketing expert Lynn Tellefsen-Stehle, one of the keys to success is taking a holistic approach to digital marketing operations. Whether in-house or outsourced, your teams have to work collaboratively and understand your client personas. From there, you can test on a small scale, integrate AI and other technology into your strategy, and work to deliver rich digital experiences for your clients.
In this episode of The Lawyer’s Edge Podcast, Elise Holtzman is joined by Lynn Tellefsen-Stehle, Co-founder and Chief Strategist at Structura Strategy Group, to talk about tips to increase digital marketing success. Lynn discusses the challenges many law firms face when it comes to digital marketing, actionable steps to solve these challenges, and why it’s important to get clear on your company goals before diving into a marketing campaign.
Resources mentioned in this episode:
- Elise Holtzman on LinkedIn
- The Lawyer’s Edge
- Lynn Tellefsen-Stehle on LinkedIn
- Structura Strategy Group
Sponsor for this episode…
Today’s episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008.
Each member of The Lawyer’s Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional.
Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.
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