Mary Balistreri | Does Professional Coaching Really Work? How Lawyers Become Business Developers and Leaders

Mary BalistreriMary Balistreri is the President and CEO of More Business Today (MBT), ​​which offers coaching, professional development programs, and facilitation services. Mary is a certified Conversational Intelligence (C-IQ) Coach, a Diversity to Belonging Facilitator, and a key member of the coaching team at The Lawyer’s Edge.

Mary has more than 20 years of experience in law as an internal business development and leadership coach. She was the first Director of Business Development at an AmLaw 200 firm, where she helped create industry teams, client service teams, a target marketing program, and a coaching program, among many other initiatives.

The heart of Mary’s coaching practice lies in supporting individuals and teams to achieve their potential and build belonging into business. She has witnessed the power of conversation to clarify, communicate, and create improvements. Mary says that as long as clients are committed and ready to put the work in, coaching can transform their lives.

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Here’s a glimpse of what you’ll learn:

  • How “dropping the business mask” creates opportunities for lawyers and law firms
  • Mary Balistreri breaks down the benefits of coaching and explains how it differs from consulting, therapy, or mentoring
  • Mary shares coaching success stories
  • Why should you focus on conversations, and how can they impact your business?
  • Mary talks about why she centers her coaching on tactical goals
  • How Mary convinces busy attorneys to slow down and spend time in coaching sessions
  • Why it’s important to avoid legal jargon when speaking with clients

In this episode…

According to Mary Balistreri, the #1 most successful tactic to improve individuals and teams is coaching. Although Mary is a coach, this isn’t a self-fulfilling prophecy. Throughout her 20 years of experience, she’s witnessed countless transformations — both for the individual and their business.

In Mary’s very first year of coaching, she took on 13 attorneys who were drowning in work. Of those 13, five of them became top rainmakers in their firm. Since then, she’s worked with numerous attorneys and other professionals who embraced the power of coaching to help them achieve their loftiest goals. But what makes coaching so beneficial? It comes down to three things: individual solutions, accountability, and a goal-centered approach that propels you into action.

In this episode of The Lawyer’s Edge Podcast, Elise Holtzman talks with Mary Balistreri, President and CEO of More Business Today (MBT) and Coach at The Lawyer’s Edge. Mary discusses the benefits of coaching and how it differs from other counseling, the impact conversations can have on business, and why commitment is key to beginning your coaching journey.

Resources mentioned in this episode:

Sponsor for this episode…

Today’s episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008.

Each member of The Lawyer’s Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional.

Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.

To get connected with YOUR coach, just email the team at

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