Michael DeLon | How To Attract Clients by Intentionally Building Your Credibility and Visibility

Michael DeLon

Michael DeLon is a #1 Amazon International best-selling author, business growth strategist, and marketing expert. He is the Experts Speak podcast host and the President of Paperback Expert, which helps business owners publish books that position them as experts in their field.

In addition to his work at Paperback Expert, Michael provides marketing strategies and business growth coaching as the President of Reformational Marketing. He has been a speaker at the PILMMA Super Summit since 2015, and he is a contributor to the Law Practice Advisor website. Previously, Michael worked as the Audio Group Director for FamilyLife, where he helped the company spread its message out to thousands of people.

Michael is dedicated to connecting clients with their desired audience. Through Paperback Expert, he’s helping business owners gain instant credibility, establish rock-solid client relationships, and generate more leads and referrals — without spending more money on advertising. Plus, Michael and the team at Paperback Expert can help you build a profitable podcast and promote you to become an Amazon best-selling author. Find out how Michael transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility.

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Here’s a glimpse of what you’ll learn:

  • Michael DeLon discusses how to differentiate yourself from other attorneys
  • Why brand strategy is an essential part of marketing for lawyers
  • How Michael preconditions people to buy before meeting him
  • The importance of generating referrals and building trust with your clients — and the platforms that will get you there
  • How can you establish credibility without having a book?
  • Tips for connecting without oversharing
  • The credibility calculator: a score that will reveal how your audience sees you
  • Why you should break down your process for clients

In this episode…

Your brand’s success depends not on your education or how many billboards and bench ads your firm has. When it comes to the law industry, clients care more about establishing relationships built on trust. So, how can you build trust with potential clients, even before they meet you?

According to Michael DeLon, your brand’s message is key. When you share a story that’s unique to you, your firm will stand out in the marketplace and attract clients, no matter the size of your company. But what if you don’t have a compelling story to share? Michael says that’s not true; every brand has an exceptional story — you just might need some help extracting it. That’s where Michael’s company, Paperback Expert, comes into play.

In this episode of The Lawyer’s Edge Podcast, Elise Holtzman sits down with Michael DeLon, the President of Paperback Expert, to discuss crafting a great brand strategy. Michael talks about the benefits of sharing your story, including generating referrals, gaining more clients, and building trust with your clients. Michael also discusses the platforms that will give you credibility and shares how his company is helping lawyers and other business owners connect with desired clients. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by The Lawyer’s Edge, a firm based in the New York metropolitan area founded by Elise Holtzman in 2008 to help lawyers become skilled business developers and leaders so that they can grow their practices, retain top talent, and step confidently into leadership roles.

The firm offers customized coaching, consulting, and training programs such as their signature business development program, Lawyers Making Rain.

Now more than ever, it’s not enough to just do good work and hope your law firm will thrive. And no matter how smart and hard-working you are, it can be time-consuming and overwhelming to figure it all out by yourself.

To learn more about how we help lawyers become rainmakers and leaders, visit thelawyersedge.com or email us at podcast@thelawyersedge.com.


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