Robert Ingalls is a recovering attorney, speaker, and the Founder and Chief Podcast Strategist at LawPods. LawPods helps busy attorneys create world-class podcast content that boosts SEO, builds relationships, and drives revenue. They’ve worked with premier law firms including McGuireWoods, Blank Rome, and the Law Offices of John T. Orcutt.
Before founding LawPods, Robert battled anxiety from the pressure, long hours, and constant conflict of a litigation career. After creating podcasts for his law firm, Robert decided to turn it into a full-time career. With very few takers in the early days, he spent two years in a corporate banking gig, grinding nights and weekends to bring LawPods to life.
Robert frequently speaks on topics including positioning your podcast for success, prioritizing mental health, entrepreneurship, and law office technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his family, skateboarding, and snowboarding.
Here’s a glimpse of what you’ll learn:
- Robert Ingalls talks about why he stopped practicing law and started podcasting instead
- How can podcasting help lawyers develop relationships and attract clients?
- Tips to determine if a podcast is right for your law firm
- What’s the benefit of hiring a podcasting company versus doing it yourself?
- Robert shares success stories from clients who have built up their listenership and portfolio
- What can make your podcast flop?
- Why it’s important to feature guests on your podcast and focus on your niche
- Robert’s advice on building the right team and recognizing their strengths
In this episode…
Podcasting is growing year after year. More than one-third of people in the US are listening to podcasts — many of whom listen on a weekly basis. Podcasting has become a part of many people’s everyday lives. But what are the benefits of podcasting? Should your law firm start a podcast?
Some people think a podcast is just an audio conversation. But Robert Ingalls says it’s more than that: it’s video, it’s social media, it’s SEO, and it’s a content marketing strategy all in one. Podcasting is a powerful tool that can position you as a trusted thought leader, connect you with listeners on an emotional level, and help you develop relationships — before you even meet someone.
In this episode of The Lawyer’s Edge Podcast, Elise Holtzman sits down with Robert Ingalls, Founder and Chief Podcast Strategist of LawPods, to talk about how law firms can use podcasting to build relationships and attract clients. Robert discusses how a podcast can help your firm grow and build trust with clients, the top reasons why law podcasts fail, and his advice for starting a podcast and enlisting a company of experts.
Resources mentioned in this episode:
- Elise Holtzman on LinkedIn
- The Lawyer’s Edge
- Robert Ingalls on LinkedIn
- McGuireWoods’ Podcast Episodes and Events
- David vs. Goliath podcast
Sponsor for this episode…
This episode is brought to you by The Lawyer’s Edge, a firm based in the New York metropolitan area founded by Elise Holtzman in 2008 to help lawyers become skilled business developers and leaders so that they can grow their practices, retain top talent, and step confidently into leadership roles.
The firm offers customized coaching, consulting, and training programs such as their signature business development program, Lawyers Making Rain.
Now more than ever, it’s not enough to just do good work and hope your law firm will thrive. And no matter how smart and hard-working you are, it can be time-consuming and overwhelming to figure it all out by yourself.