Marketing for Attorneys – What to Do First

When building a thriving law practice, it is critical follow a strategic marketing plan. Be sure this plan is tailored to you and your ideal clients, and works with your schedule, preferences, and budget. Many attorneys lack focus when it comes to marketing. They don’t have an effective marketing plan, so their approach to finding […]

Time to Build a Successful Law Practice

Have you ever noticed that some attorneys are more successful than you are? You cannot seem to find the right clients…yet they do. You work endless hours sacrificing time with your friends, family and hobbies and still do not build the law practice that you desire…yet they do. You claim you don’t have the time […]

What Your Clients and Prospects Really Want

I’ve said it before and I’ll say it again. There are a LOT of lawyers out there and consumers of legal services have many choices. It’s more important than ever to deliver significant value to those you serve and always be striving to exceed your clients’ expectations. Best-selling author and marketing consultant Roy H. Williams […]

Denial – The Lie That Can Torpedo Your Career

I recently spoke with Justin, a young lawyer who had just been fired from his firm. He was blindsided and bitter. “It doesn’t make any sense,” he told me. “For three years they told me I was doing fine. Then, all of a sudden, they changed their tune.

Part 4 of Craft Your 1-Minute Introduction – 7 Ways To Differentiate Yourself

If you’ve read the other articles in this series, you now know that if you don’t have a powerful introduction that’s compelling and memorable, you are likely wasting your networking efforts and blending into a very large and undifferentiated crowd of lawyers. It’s critical that you prepare for networking in advance, ask yourself the right […]

Want To Bring In More Business This Year? Keep It Simple

It’s a new year and the possibilities seem endless. Whether you are calling it a new year’s resolution or hope springing eternal, you are likely looking forward to all the opportunities a new year brings. This may be your best year ever – the year you bring in all the clients you want and generate […]

Warm Up Your Emails To Develop Better Professional Relationships

In the last week, I have received hundreds of business emails from multiple sources, including colleagues, clients, prospects and vendors. Like the people who sent them, the emails come in a wide variety of styles and span a spectrum from well-written and professional to sloppy and eyebrow-raising. 

Grow Your Practice By Becoming a Center of Influence

Do you know that one lawyer or business owner who seems to have no trouble bringing in clients? The one lawyer or business owner who seems to know everyone and whose name is on the tip of every tongue? What’s so special about that lawyer? Is he a better practitioner than you? Does she charge […]