What Your Clients and Prospects Really Want

I’ve said it before and I’ll say it again. There are a LOT of lawyers out there and consumers of legal services have many choices. It’s more important than ever to deliver significant value to those you serve and always be striving to exceed your clients’ expectations. Best-selling author and marketing consultant Roy H. Williams […]

Part 4 of Craft Your 1-Minute Introduction – 7 Ways To Differentiate Yourself

If you’ve read the other articles in this series, you now know that if you don’t have a powerful introduction that’s compelling and memorable, you are likely wasting your networking efforts and blending into a very large and undifferentiated crowd of lawyers. It’s critical that you prepare for networking in advance, ask yourself the right […]

Part 2 of Craft Your 1-Minute Introduction – The #1 Question You Need To Answer

Think back to the last time you met new people at a business gathering, networking event or social function. How clearly do you remember those you met? Do you remember their names? Can you recall what they look like, what they do for a living, how they like to spend their leisure time or even […]

Part 1 of Craft Your 1-Minute Introduction – Stop Saying “I’m a Lawyer!”

Frequently Asked Question: What do you do? Frequent Response: I’m a lawyer. Thud. And, perhaps, yawn. Yes, of course, you are a lawyer. But when you answer the question with that one-word answer (or its close cousins, “I’m a litigator” or “I do M and A”) you lose a golden opportunity to stand out from […]

Add This Old-Fashioned Ingredient To Your Online Relationships

Do you want to land a new client? Get hired for a different job? You may need to start thinking differently about how to get what you want. I have noticed recently that many lawyers are forgetting, neglecting, or perhaps never learned a critical principle of developing relationships that will eventually yield remunerative benefits in […]