Robyn Addis is the COO and Chief Marketing and Business Development Officer at Legal Internet Solutions Inc. (LISI). In this role, she oversees the systems and processes of the agency and provides strategic leadership and guidance to the marketing and business development teams, as well as outsourced legal marketing services clients. Additionally, Robyn guides the development and execution of multiple high-performing marketing channels, including LISI’s LinkedIn livestream and their recently launched podcast, All the Things.
Prior to joining LISI, Robyn spent 15 years at two of Philadelphia’s largest law firms, Ballard Spahr LLP and Dechert LLP. She also started her own consulting firm, where she helps executive women tell their stories and position themselves for career development and success.
After years of experience working in law firms, Robyn understands lawyers’ fears around digital marketing. For the industry as a whole, immersion in the digital world feels revolutionary. However, it’s crucial to leverage digital marketing tactics in order to reach more people, build relationships, and convert clients. Fortunately, Robyn has expert advice on how to overcome digital marketing fears and move the needle in your business.
Here’s a glimpse of what you’ll learn:
- Robyn Addis talks about her transition to LISI after spending 15 years in law firms
- How Robyn’s roles at LISI have evolved as the agency has grown
- The impact of the pandemic on Robyn’s start at LISI
- What are the benefits of digital marketing for law firms and lawyers?
- How Robyn and her clients leverage LinkedIn to build relationships and gain business
- Mistakes to avoid when sharing content and presenting yourself online
- What Robyn wants in-house legal marketers and lawyers to know about digital marketing
- Why it’s important to share your message — even if it’s not perfect
In this episode…
The digital world is expanding rapidly, and if you’re not leveraging digital strategies, you’re already far behind. But for many lawyers, there’s a major obstacle standing in their way: fear. So what can you do to get past your fear of digital marketing and reach more clients?
Whether you’re afraid of making a mistake, saying the wrong thing, or changing up your marketing strategy, Robyn Addis has tips to help you work through these challenges and market yourself in the digital space. According to Robyn, if you’re just dipping your toe into the digital world now, you have some wiggle room to test out different tactics and see what works. Your audience isn’t necessarily expecting perfection — they just want to connect with authentic people that they can trust.
In this episode of The Lawyer’s Edge Podcast, Elise Holtzman talks with Robyn Addis, COO and Chief Marketing and Business Development Officer at Legal Internet Solutions Inc. (LISI). Robyn discusses the valuable benefits of digital marketing for lawyers and law firms, how to nurture relationships through social channels, and mistakes to avoid when sharing content online.
Resources mentioned in this episode:
- Elise Holtzman on LinkedIn
- The Lawyer’s Edge
- Robyn Addis on LinkedIn
- Legal Internet Solutions Inc.
- Legal Marketing Association
- Andrew Laver on The Lawyer’s Edge Podcast
Sponsor for this episode…
This episode is brought to you by The Lawyer’s Edge, a firm based in the New York metropolitan area founded by Elise Holtzman in 2008 to help lawyers become skilled business developers and leaders so that they can grow their practices, retain top talent, and step confidently into leadership roles.
The firm offers customized coaching, consulting, and training programs such as their signature business development program, Lawyers Making Rain.
Now more than ever, it’s not enough to just do good work and hope your law firm will thrive. And no matter how smart and hard-working you are, it can be time-consuming and overwhelming to figure it all out by yourself.